Pin down your brand
Digging your teeth into content strategy is such a juicy activity… for me, at least. It can be a bit daunting to smaller businesses without their own marketing departments.
My advice is to start off thinking about your brand. Ask yourself some all-important questions about what you do and what you stand for. It might feel like the answers are obvious to you, but have you ever articulated them? Do you have a clear-cut message that you could explain in simple terms within sixty seconds?
