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An ode to words

Love of language

I’m fascinated by the way we create meaning with words. We describe things we see, taste and hear, things we can touch, but also things we feel.

What a gift that we can not only conceptualise the world by giving it meaning through words, but we can describe our experience of it.

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Get closer to your customers through research

Smarter business choices

Research plays a big part in developing your marketing strategy. You’ll want to combine psychology, sociology, consumer habits and trends together, then and pull in your brand messaging.

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Four questions to kick start your content strategy

Pin down your brand

Digging your teeth into content strategy is such a juicy activity… for me, at least. It can be a bit daunting to smaller businesses without their own marketing departments.

My advice is to start off thinking about your brand. Ask yourself some all-important questions about what you do and what you stand for. It might feel like the answers are obvious to you, but have you ever articulated them? Do you have a clear-cut message that you could explain in simple terms within sixty seconds?

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Collaborating with an ethical fashion brand

Forage: Fashion that empowers freedom

Business values have always been a central focal point for me. I knew from the first day I started planning Forwords that I wanted to work with brands that I believe in, trust and feel proud to collaborate with.

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Seedlings

Ethical choices make business sense

Forwords was founded at the end of 2019. This was the year when Greta Thunberg addressed world leaders at the United Nations at just 16 years old. It was the year when children, and then adults, took to the streets to protest as climate strikes rippled all over the world.