Forwords
While researching content design recently, I came across this article from the NHS Digital blog. As a writer, it’s not surprising that I’m absolutely in love with words and regularly delighted by them, but I was even more delighted to be reading about how the NHS uses words.
I’m fascinated by the way we create meaning with words. We describe things we see, taste and hear, things we can touch, but also things we feel.
What a gift that we can not only conceptualise the world by giving it meaning through words, but we can describe our experience of it.
Research plays a big part in developing your marketing strategy. You’ll want to combine psychology, sociology, consumer habits and trends together, then and pull in your brand messaging.
Digging your teeth into content strategy is such a juicy activity… for me, at least. It can be a bit daunting to smaller businesses without their own marketing departments.
My advice is to start off thinking about your brand. Ask yourself some all-important questions about what you do and what you stand for. It might feel like the answers are obvious to you, but have you ever articulated them? Do you have a clear-cut message that you could explain in simple terms within sixty seconds?
Business values have always been a central focal point for me. I knew from the first day I started planning Forwords that I wanted to work with brands that I believe in, trust and feel proud to collaborate with.
Forwords was founded at the end of 2019. This was the year when Greta Thunberg addressed world leaders at the United Nations at just 16 years old. It was the year when children, and then adults, took to the streets to protest as climate strikes rippled all over the world.