Global awakening to the climate emergency and increasingly ethical choices empowering consumers, businesses and workers were the seedlings that led to Forwords being born

Ethical choices make business sense

Forwords was founded at the end of 2019. This was the year when Greta Thunberg addressed world leaders at the United Nations at just 16 years old. It was the year when children, and then adults, took to the streets to protest as climate strikes rippled all over the world. 

It was two years after Blue Planet II shone a light on the plastic crisis, and it was a time when consumers had started taking note of the organisations that were doing their part to combat the climate emergency and saying no to those who were not.

These were the seedlings that led to Forwords being born.

Forwords is the brand that represents Tess Coughlan-Allen’s freelance services as a copywriter and content strategist.

Whilst making increasingly sustainable choices in her personal life, Forwords’ founder Tess Coughlan-Allen decided to create an agency to strengthen businesses that shared her values.

Through Forwords, Tess collaborates with businesses that do good, but Tess isn’t alone in this mission.

Consumers and businesses are walking away from non-sustainable and non-ethical brands. Together, consumers and businesses alike can influence change by supporting brands that care about the world and encouraging positive change.

“Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.” Buddha 

Contact Tess to find out how our businesses can collaborate.